The CSPI had accused PepsiCo of “misleadingly marketing Naked Juice as predominantly containing high-value ingredients such as acai berry and kale, when the predominant ingredient is usually cheap, nutrient-poor apple juice.”
Naked Juice will make certain changes to the way it labels and markets its products, such as changing the imagery when necessary to reflect the predominant ingredients. The composition of the beverages will not change.
PepsiCo says it has listened to the CSPI in order to improve the information offered to consumers. PepsiCo continues to 'expressly deny' the allegations made by the lawsuit, but through the settlement the parties say an agreement has been made without any admission of wrongdoing.